Objectives and Key Results, is one of the most effective focus tools that has ever left silicon valley. This is illustrated in the famous Measure What Matters book. But like any powerful tool, it is easy to shoot yourself in the foot.

As we consider adopting OKRs (Objectives and Key Results), it’s critical to understand their dual nature: they are both a powerful focusing tool and a potential source of misalignment if not implemented carefully. For tools like this, you need a warning label. One that shows you the power of the tool, but also warns you about what happens if they are misused.

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